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The Corner View: Discovery

In this edition, TK talks with Creative Director C. Ray Harvey about the Discovery Phase that begins every Aptera project. Discovery brings together decision-makers, as well as the people whose day-to-day work will be affected by the project, to determine what challenges need to be taken on, what goals everyone has is mind, and what precisely success will look like. Though many business leaders are keen to get their projects started right away, taking the time to go through the discovery process can mean the difference between a finished project that is no more than a jumble of parts and one that works to deliver measurable results.
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