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If your company hasn’t finished outlining the marketing plan for the year, I’m sure it’s close. But, whether it’s finished or not, adding these marketing trends could make the difference in your ROI and customer retention. Being first to market will not only give you an edge over the competition, it will solidify your company as an industry leader. So, let’s get started!
The first set of challenges I want to talk about are the ones that didn’t involve technology. Programmers are often quick to jump to the technical side of the project. But for multibrand projects, it is important to have a solid non-technical foundation before the development begins.
The process of building a new website doesn’t happen overnight; it takes months of planning and development. The architecture of your website, built alongside search engine optimization considerations, ensures that Google and other search bots can index the pages of your site based on the content themes outlined in both the HTML and XML sitemaps. Both are especially important for SEO because they allow for the indexation of keyword links, URL updates, the relevance of the URL itself and its relation to the rest of the site, and in general provides a better user-experience for visitors navigating the site.
Recently I heard a fantastic presentation that helped me frame some of my thoughts about some discussions we’ve had at Aptera about standardizing our toolset. Two of the things that we all agreed on were; We need the freedom to try new better tools and we ought to lean towards using a common toolset based on what tools have been working the best for us.
Recently we noticed a significant amount of traffic and projected revenue in a client’s Google Analytics account. The problem? It wasn’t a product the client sold … or had ever sold. This client has a physical store front as well as a healthy e-commerce website. As usual, at the beginning of our engagement with the client, we reviewed their Google Analytics account to ensure they were receiving accurate data.
An engaging site that promotes your brand and supports your customers or clients means something different for every company. Content Management Systems (CMSs) offer bundled software and frameworks that enable you to create a professional website with ready-made templates or customized features from your IT team. This simplifies the process of building and managing your website, allowing it to grow as your company grows without starting over from scratch.
The way the Sitefinity Digital Experience Cloud (DEC) works is by giving points to your website’s visitors based on their actions. When the points reach a certain threshold, the DEC categorizes the visitors as one type of persona or another. These persona categories are designed to reflect the site visitors’ intentions. What pages are visited and what interactions take place on those pages give the DEC clues about which of your products or services the visitor is interested in.
Sitefinity is one of the most popular Content Management Systems on the market and its growth shows no signs of stopping. As companies decide they want to develop a new site on Sitefinity, they’re faced with a question – how do you choose a partner who’s right for you? At Aptera, we’ve helped hundreds of companies develop successful Sitefinity sites, and here are three of the biggest factors that we’ve found play a huge role in the success of a project.
Since we began deploying Sitefinity on Microsoft Azure, we’ve had a wonderful experience with Sitefinity in the cloud. However, we’ve found Sitefinity’s implementation to be a little lackluster when it comes to the qualities that make the Cloud the Cloud—flexibility and scaling. Along with a colleague of mine, Nicholas Balcolm, I have been toying around with Sitefinity and Azure for a couple months now, and we’re both proud to say we’ve been able to put some of the auto-scaling shine back on the Sitefinity-Azure integration.
Before coming to Aptera, I worked as a Web Master for two and a half years at a company where my duties included managing the corporate website. When it came time to do an overhaul of that site, we chose Umbraco as our Content Management System (CMS). Working with Umbraco was probably one of the things that made my transition to Sitefinity so easy since both CMSs are based on ASP.NET. And, now that I’ve been working with Sitefinity for over eight months at Aptera, I can see that both CMSs have many of the same features, like Model View Control (MVC) widgets for instance.