Improve Your Organic Ranking with Our SEO Checklist
By: Nikki Dent
When you launch a website, you can’t just sit back and wait for visitors. You’ll need to take an active role in drawing traffic to your site. One way to do this is to optimize the website for search engines. By making your website easy for search engines like Google and Bing to see, your page is more likely to be shown to potential customers. Search engine optimization (SEO) affects how high you rank and how your page appears in the search engines, and often makes your website a better experience for visitors on the site as well.
Optimizing your entire website can feel overwhelming, so we put together a step-by-step SEO checklist to help walk you through the basics. This checklist is designed for use with regular SEO health checks or as a guide when adding new pages to your site.
To keep your website fully optimized, we recommend running an SEO audit on a regular basis. In an SEO audit you’ll be looking for missing, duplicate or incorrect elements. There are several tools available that will scan your site to make this process easier. We like to use a tool called Screaming Frog to help identify errors. Right after a launch, you’ll want to audit your site weekly. Then you can taper off to bi-weekly, monthly, and then quarterly. You’ll also want to run an audit if you notice a drop in organic traffic to your site, as well.
This SEO checklist is not meant to cover every aspect of optimization. You may notice, for example, that we left out more technical, pre-launch aspects of SEO (including creating and submitting a sitemap to Google and Bing and creating a robots.txt file) to keep the focus on regular maintenance.
If you need website help or want to have a more in-depth conversation about search engine optimization on new websites, reach out to us!
Download Our FREE SEO ChecklistWe're taking the guesswork out of SEO! Improve your search engine ranking with our site-health-focused SEO checklist.
About Nikki Dent
Nikki is a technical copywriter for Aptera. With a bachelor’s degree in writing from Saint Mary’s College, Notre Dame, Ind., she has been honing her craft of marketing copywriting for the past six years. In her role at Aptera, Nikki enjoys learning and writing about the technology and strategy at work across the company.