Boyds Hardwood Gunstocks

Website Development, Digital Marketing

When Boyds, a maker and retailer of hardwood gunstocks, was looking for a partner to implement their eCommerce website redesign and to build the site’s central new feature, a custom gunstock product configurator, they turned to Aptera. Using our agile development method, the Aptera team implemented Boyds’ updated Sitefinity website and built their gunstock customizer tool. Our team also helped Boyds integrate their ERP system with the Sitefinity CMS and created a digital marketing strategy including building pillar pages and launching the Boyds Blog.

The new website and product configurator have opened doors for Boyds to sell more custom product and the ERP integration ensures that their system will remain stable through CMS upgrades.

The Aptera team continues to work with Boyds to support ongoing development.