Aptera has been partnering with Latham Pool Products for digital, inbound marketing services since 2014. Latham is North America’s leading manufacturer of in-ground, residential fiberglass pools, swimming pool autocovers, safety covers, and vinyl pool liners. They work with thousands of dealers across the country and were looking to bring in more leads to hand off to their Dealer Network.
Aptera introduced Latham to Hubspot, which has helped them automate their marketing efforts across all their 14 brands. Hubspot also allows Latham to reach each of their different buyer personas with specific, targeted messages making every marketing campaign as efficient as possible.
We’ve also worked to maximize lead generation efforts for Latham with digital content like ebooks, infographics, promotional landing pages, and email campaigns. This strategy also included setting up Latham’s blog, Just Add Water, which has significantly improved their SEO rankings. To help Latham reach new audiences, we’ve also consulted on their PPC advertising campaigns and their social media strategies, including introducing them to new social platforms like Houzz.