Keeping the content on your company’s website fresh and relevant is important. One way to help the marketing team keep content at its best is to use a Content Management System (CMS). While there are a host of CMS tools you can choose from, here at Aptera we’ve found Sitefinity to be a well-rounded and user-friendly platform, especially if your development team is already well versed in .NET. Sitefinity offers several features that we think would be of interest to marketers and their teams to streamline processes. Let’s take a closer look at a few reasons why Sitefinity is a helpful tool for marketers.
Example of Sitefinity's Drag and Drop Content Editor
Sitefinity offers a very user-friendly interface that allows marketers and content creators to manage and maintain their own content without the assistance of a developer. In fact, Sitefinity just recently released an update, Sitefinity 11.0, that further improved upon the user interface of the content editor. In the latest version, content is front and center with minimal distractions. This is especially helpful if you like to draft blog posts directly in Sitefinity.
Sitefinity offers an easy-to-use drag and drop editor for adding new content and images to web pages. This makes it easy for the marketing team to change, edit, and add content across the website and be able to preview what those changes will look like in real time. Sitefinity’s page template Layout editor works in much the same way, letting you quickly design entire page templates by dragging and dropping elements. Additionally, to easily share the same content across multiple pages, you can use Sitefinity’s content block feature which lets you save a block of content and then assign it to various pages on your site.
Sitefinity's Multi-Site Options
If your company has websites for a variety of different brands or microsites for marketing campaigns, Sitefinity lets you easily manage all of those sites from one central interface with their multi-site feature. This feature also lets you reuse themes and templates to quickly create new websites. Plus, you can selectively share content across all your sites, which can help your team be more efficient.
Built-In Marketing Tools
Example of Sitefinity's A/B Testing Feature
Sitefinity offers several helpful marketing tools out-of-the-box, ready for you to utilize. An A/B testing feature lets you test the effectiveness of your marketing messaging, the look and feel of pages, and even calls-to-action to see which resonates most with your audience. A personalization feature lets you segment your customers into groups and then show tailored content to only to specific groups. Plus, Sitefinity offers built-in analytics on all these features and more so you can make data-driven decisions.
If you have a subscription to Sitefinity’s Online Marketing or Enterprise Edition then you’ll also have access to their Digital Experience Cloud, which tracks user data on your site and creates reports to help you better curate content for your audience.
Overall, we think that Sitefinity has a lot to offer marketing teams and that is just one reason why the platform is our go-to CMS. If you think that Sitefinity could be a good fit for your business Aptera can help you build your Sitefinity website. Reach out to us today to learn more about the platform and how it can streamline your digital marketing efforts.