XML vs. HTML Sitemaps; Do I Need Both for SEO?
By: Kristen Baumert
The Two Types of Sitemaps
Traditional sitemaps have been HTML, which are static files in which the first and second levels of your website structure are outlined for users to easily find pages based on topics. A visitor on the site can then easily find what they are looking for, such as the “contact us” page, by finding the HTML sitemap. This type of sitemap can help gain ranking in search queries because the site will be considered more user-friendly.
An XML sitemap’s main function is to help search engine spiders index all URLs within the website and their metadata. An XML also contains URL information about the behind-the-scenes updates, the importance of a URL in correlation to the site, the frequency of changes, and its relation to the rest of the site.
Benefits of a Sitemap
- Providing a direct path for search engine robots to follow.
- A quick overview of the site for users.
- Utilizes important keyword phrases.
- Updating search engine robots that updates are made and how often.
- Show areas of the website not found through the general layout of the browser interface.
- Better navigation if the site uses Ajax, Silverlight, or Flash content that is not normally processed by a search engine.
- Indexing recommendations even if there are very few external links from site pages.
Aptera’s Recommendations for SEO Best Practices
Get More from Your Website
Increase traffic and lead generation with a custom website design. Work with our team of website developers and user experience designers to create an SEO-optimized website built for conversions.
About Kristen Baumert
Kristen is a HubSpot certified marketing consultant specializing in social media. She has a BA from Ball State where she studied art, English, and journalism. Her true passion is social media marketing.