Our Process for Marketing Analytics Services
To start bringing you better, more meaningful analytics, our digital marketing team will start by assessing what types of data you have access to currently. Then we’ll start to sort through your data and buyer’s journey to find key conversion points and begin to assess how they will impact your end goals. We’ll also identify any missing integrations and create a plan for bringing together data from disparate systems.
Next, our team will identify which marketing tools we will use for your reporting. To provide deeper insight into your website or app performance, we may employ tools such as heatmapping, conversion tracking, A/B testing, and website or app analytics (like Google Analytics). Looking at all the newly gathered data, we’ll then work with you to establish the key performance indicators (KPIs) that we should monitor. Our team will then continue to provide regular reporting and make recommendations for any needed adjustments based on those reports.
Work with Our Team
If your team needs extra manpower to monitor a large campaign or the launch of a new website, app, or technology, the Aptera team can help on a project-by-project basis. We can set up reporting for your campaign and monitor its performance, offering strategic advice along the way to bring you the best ROI.
Ongoing Analytics Retainer
Always be on top of your digital marketing efforts with an ongoing relationship with Aptera. You’ll be assigned a dedicated digital marketing expert who will monitor the performance of your efforts on a regular basis and make strategic recommendations to help you achieve your business goals.
For marketing teams interested in managing their own reporting but need help getting started, our digital marketers can offer a strategic assessment. We’ll look into your current analytics strategy and make recommendations for additional tools or strategies that you could employ to provide a fuller picture of your digital marketing performance.
If your marketing team already has an analytics procedure in place but you think it could be improved, call in our digital marketing team. We can take a look at your analytics and make sure your strategy is technically sound and that your conversion tracking is set up correctly.