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Search Engine Optimization

Improve Website Traffic and Increase ROI with Strategic SEO & SEM

Is your website easy to find on Google? If you’re not ranking on the first page, a comprehensive search engine optimization (SEO) and search engine marketing (SEM) strategy will help get you there. Aptera’s digital marketing team can help your business perform better in the Google rankings and drive more traffic to your website with our goal-oriented, strategic SEO & SEM services. We’ll help craft a strategy for your business that leverages both organic ranking and paid search ads to bring high-quality visitors to your site. Our strategies are always based on data and analysis and are ever-changing to keep up with the evolving standards of search engines and to bring you the best return on your investment.

Our Approach to Enterprise SEO and SEM

Audit Current Efforts

Before we begin any work, our marketing consultants will first conduct an audit of your existing SEO strategy, as well as your search engine marketing to see how well they are currently performing for you.

Strategize Buyer’s Journey

Next, our team will start putting together a strategy to improve your organic SEO and search engine marketing efforts. We’ll take a look at your buyer’s journey, identify popular entry points to your site, and establish a path to conversion. All these components help to build a full picture of how and when visitors interact with your site.

Keyword Research

Keywords are the backbone of SEM and SEO strategy. Our team will perform keyword research to create two complete keyword glossaries, one for organic search and one for paid, that will be used as a reference point for all of our optimization and pay-per-click marketing going forward.

Create New Content

Often, as we learn more about your buyer’s journey and identify target keywords, we’ll see opportunities for new content. We can help create these added content pieces and consult on how your content marketing plan and SEO and SEM efforts can work together.

Budget for SEM

After keywords are identified, our team will work with you to determine an appropriate budget for your pay-per-click marketing within Google AdWords. In doing so, we’ll also help you determine which keywords and campaigns should be the focus.

Reporting & Consulting

Climbing the search engine rankings doesn’t happen overnight. Both organic and paid search require monitoring and tweaking to achieve the best results. Our team will provide regular reporting to show how your spend and efforts are performing and we’ll make recommendations on ways to tweak and refine your strategy to improve ROI.

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Ways to Work with Us

Our digital marketing team can be as involved in your website’s SEO and SEM as you’d like us to be. We can manage your organic and paid efforts from strategy to execution or we can simply offer recommendations for your team to take on. Here are just a few more of the types of SEO and SEM projects we can undertake together.

SEO Site Launch Strategy

If you’re preparing to launch a website or a site re-design, we can help make sure your search engine optimization strategy is ready to go. We’ll address both on-page SEO elements such as meta descriptions, title tags, and image alt-tags, and technical SEO including your site code and robots.txt file to make sure search engines can quickly find your page after launch.

SEO Keyword Audit & Consulting

Our digital marketing team can take an in-depth look at your website and SEO keywords to see which of your current efforts are working for you and make recommendations for improvements moving forward. Then, we can move forward with an agile approach to measure success and demonstrate value.

PPC Strategy & Management

Whether you just need extra guidance on Google Ads or you’d like to have someone take over the day-to-day management of your search engine marketing, the Aptera team can help. You can work with our team on SEM strategy for all your website efforts or just bring us in for one specific campaign—whatever suits your needs.

Are You Ready to Start Moving up the Search Engine Rankings?