Our Approach to Enterprise-Level Web Design
At Aptera, we don’t just build templated websites. We know that you expect more and we’re ready to deliver. Our team will take the time to get to know your business and your customers, so we can design a site that captures your unique brand, while guiding customers through the buyer’s journey. The result will be a custom website design to stand out from the competition and engage your new and returning customers. Plus, we continually monitor your site’s analytics to track performance and recommend changes to better adapt your website and improve the experience for customers.
Our Website Development & Design Includes:
- Search Engine Optimization
A website isn’t complete without visitors! Our team incorporates search engine optimization (SEO) best practices at every step of design and development to make sure that your website will be seen by search engines. By building the site with a structure that search engines can find and understand, we help ensure that potential customers easily find you online.
- ADA Compliance & Accessibility
ADA compliance is not just about meeting legal requirements—it’s also the right thing to do for your visitors. At Aptera, we have experience with ADA website design and use accessibility testing tools to ensure that your site is accessible to all while also meeting WCAG and Section 508 standards.
- Responsive Design
Responsive websites provide the best user experience across devices. Every website we design will be responsive for optimal viewing on your desktop, phone, or tablet. To ensure a seamless experience, our quality assurance team will test your website across multiple devices and browser types before launch.
- Marketing Analytics
Instead of launching your website and hoping for the best, we launch our sites quickly and then use your real user data to inform improvements. We’ll look at data from Google Analytics, your CRM, and other systems to guide us toward continual improvements that will increase website conversions and ROI.
- Website Security
We know that you need to protect both your business resources and customers’ personal information. That’s why Aptera applies a proactive and robust content security policy to every website. This policy was developed to avoid script vulnerabilities, monitor for weak authentication and session management, and much more. Our team understands the risks of sensitive data exposure and even has experience providing HIPAA compliant services.
Depending on your need, Aptera can provide UI and UX design services for your new website. Our talented design team can help you find creative solutions for both the functionality and the look and feel of your site, while keeping brand continuity at the forefront. We’ll work with your internal marketing team or outside agencies to ensure that all your brand standards are maintained throughout our design. The design team can be engaged at any point in the process, whether it’s starting from scratch or just to help you work through design roadblocks.Learn More About UI/UX Services
Our team can help you design and develop E-Commerce solutions, too. We have experience working with large product lines and integrating with third-party payment providers and ERP and inventory management systems.
To take your customer experience to the next level, we can also help you create personalization experiences and product configurators to further engage shoppers with your store and brand. We also make recommendations to help you implement clear messaging and strong calls-to-action to increase conversion.Learn More About E-Commerce
Easily Maintain Content with a CMS Platform
To optimize your website and drive results, you’ll need to be able to easily update the site’s content. A content management system (CMS) is a tool that makes it easy for marketers to adjust site content based on analytics, offer personalization, and perform A/B testing. CMS platforms are powered by custom widgets and integrations but will also easily connect to your other systems including ERP, CRM, and marketing automation platforms. We can help you select the right CMS for your business. Our team has experience working with leading CMS platforms, and is recognized as both a Sitefinity Elite Partner and as a Hubspot partner.Learn More About Sitefinity